the steel building company
01
For almost 2 years, I have had the privilege of managing the Instagram presence for Smith Ranch and Steel, a custom steel building construction business based in southern Arizona. This journey began from scratch, as the owner recognized the importance of social media but lacked the knowledge to leverage Instagram effectively. Together, we have built a dynamic platform that not only showcases the exceptional work of Smith Ranch and Steel but also fosters a thriving community of followers, customers, and collaborators.
OVERVIEW
key features
The process of managing Smith Ranch and Steel’s Instagram includes several important tasks.
The Initial Setup: Account creation, branding, and content strategy development.
Content Creation: Ongoing creation of posts, stories, and reels that highlight various aspects of the business, projects and customer reviews.
Engagement and Community Building: Daily interactions with followers and collaborations with local businesses.
Analytics and Adjustment: Regular analysis of engagement metrics and adjusting strategies to optimize performance.
Paid Advertising Campaigns: Implementing targeted ads during key periods to boost visibility and engagement.
The Initial Setup: Account creation, branding, and content strategy development.
Content Creation: Ongoing creation of posts, stories, and reels that highlight various aspects of the business, projects and customer reviews.
Engagement and Community Building: Daily interactions with followers and collaborations with local businesses.
Analytics and Adjustment: Regular analysis of engagement metrics and adjusting strategies to optimize performance.
Paid Advertising Campaigns: Implementing targeted ads during key periods to boost visibility and engagement.
Results to date
The Instagram platform created for Smith Ranch and Steel has brought together a community of residents in southern Arizona who are now more connected to the business. Through our efforts, we have not only increased brand awareness but also generated tangible results, such as finding new hires, gaining new customers, and forming valuable partnerships.
The organic growth, supported by occasional paid ads, has proven to be a sustainable and effective strategy, contributing to the continuous expansion and success of Smith Ranch and Steel’s online presence.
The organic growth, supported by occasional paid ads, has proven to be a sustainable and effective strategy, contributing to the continuous expansion and success of Smith Ranch and Steel’s online presence.
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What past clients have to say
JUST STARTING OUT
BEEN IN BUSINESS FOR A WHILE BUT NEEDS SOMETHING NEW
